Kalen Tech
Designs
Six businesses, six complete sites, and no two of them alike.
A garage and a dental practice do not want the same website, and they should not get one. These six are examples of the range, not a menu to choose from. Whatever your business is, yours gets drawn for it. We built whole sites rather than homepage mock-ups, and mounted them here so you can read them the way a customer would.
Pick one below. It loads live in the frame: scroll it, use it, press the buttons. Then switch the frame to a phone and watch the same page reorganise itself.
Six complete sitesReal stock photography
Pick a business
The preview will not load here.
This happens when the page is opened straight off a disk rather than from a web address — the browser refuses to put one local file inside another. The example itself is fine. Open it on its own and it works.
example-garage.html
Open full page → (opens in a new tab)This is the real site running, not a screenshot. Scroll and click inside it. Phone shows it at the width most of your customers are holding it at. Desktop shows the same page on a computer screen.
Bell & Sons Garage
ConceptMOT centre and garage, Halifax. Built as a service record.
- What you see first
- A box shaped like a number plate
- What they want
- Find out when my MOT is due and whether they can take the car
- It opens with a job. Somebody arriving at a garage site has a registration in their head and one question attached to it. So the first thing on the screen takes the reg and answers it. Everything else comes after that.
- The price is on the page. £54.85 is on the page, and it says that is the most the test can legally cost.
- #12463A Forecourt
- #EAE9E3 Docket
- #FCD905 Plate
- #B4741B Ochre
Fold & Rise Hair
ConceptHair salon, Harrogate. Built as the appointment book and the client record card.
- What you see first
- The gaps — four stylists, next free slot against each name
- What they want
- Get somebody good to take me on Thursday after work
- The appointment book is the page. What a salon customer wants is a particular time with a particular person. So the page is the book: names, times, and the next free slot against each one.
- Nobody real is used to sell the work. Nobody real is shown having had their hair done here, because that would mean using a stranger’s photograph to claim work we did not do.
- #B4441F Copper
- #EFEDE8 Bleach
- #A99BC9 Toner
- #2B2320 Slate
Ninepin Fish Bar
ConceptFish and chip shop, Whitby. Built as a lit shopfront at night.
- What you see first
- The number to ring, and tonight’s wait
- What they want
- Are they open, how long is the wait, what does a large cod cost
- The phone number sits above the shop’s own name. Ringing ahead is the whole transaction. A number in the footer is a number nobody uses.
- The menu is a board. Prices down the right, sizes across, and a filter for the four things people actually scan for. Nobody has ever read a chip shop menu as prose.
- #0F1C25 Night slate
- #FFC24D Lamp
- #F1EFE6 Tile
- #8AA63F Mushy pea
Larkspur Dental
ConceptDental practice, Durham. Built out of the shade guide and set like clinical documentation.
- What you see first
- Every price, on the first screen, unasked
- What they want
- What will it cost, who will I see, can I be seen today
- The problem here is fear. Named clinicians, a fee sheet with nothing held back, and a line saying nobody is going to tell you off. That is the brief.
- You can point at the tooth that hurts. The chart uses the numbers a dentist actually writes in your notes, so pointing at a tooth tells you what the treatment is and what it costs.
- #F3EFE6 Enamel
- #E2D8C4 Dentine
- #10202B Radiograph
- #1F6F93 Nitrile
Hollowfield Kitchens
ConceptKitchen fitter and joiner, Skipton. Built as a setting-out sheet.
- What you see first
- A programme — which trade is in your house, on which day
- What they want
- What will it cost, how long am I without a sink, who is in my house
- The price is opened up line by line. Carcasses, worktop, fitting, waste, with the arithmetic showing and a total you can follow.
- Thirty days without a sink. Nineteen days with somebody in the house. Those are the two numbers people lose sleep over, so the plan is drawn around them rather than around the fitting date.
- #E8E9E2 Cartridge
- #16181B Graphite
- #123A4A Hague
- #E4D3B0 Ply edge
Voltmark Electrical
ConceptElectrician, Bolton. Built as the circuit schedule from inside a consumer unit lid.
- What you see first
- A rate card, set as a circuit schedule
- What they want
- Something has tripped — is it urgent, is it mine, what will it cost
- The rate card is laid out like a consumer unit label. Numbered jobs down the left, what each one costs on the right. The layout is one his customers already know how to read.
- Step one tells you to ring somebody else. If the whole street is out it is a free call to 105 and none of his business.
- #E6E8DD Certificate
- #3E2416 Cable brown
- #22140D Board dark
- #1B47A0 Neutral blue
What this set proves
None of these is the same page recoloured.
Put the six side by side and it is the layouts that differ, not just the colours. The garage opens with a box that takes a registration. The fitter's set-piece, further down, is a programme showing which trade is in your house on which day. The electrician opens with a rate card laid out like the schedule inside a consumer unit. Three are light and three are dark, and each dark one is dark for a reason the page gives you. Every photograph on them is a stock photograph and says so underneath.
Yours would be drawn the same way, out of what your trade actually does, not a template picker. If we sent you a site and you could picture the business next door using it unchanged, we would have got it wrong.